Top Tips: George Pickard explains the importance of presentation & "Home Staging"

In the competitive realm of property sales, the concept of presentation and home staging emerges as a pivotal factor in expediting the process of selling a home. George Pickard, Director & co-founder of Chartwell Noble, underscores the effectiveness of home staging, a sentiment echoed by the Home Staging Association's 2023 report. According to the report, 100% of estate agents surveyed affirmed that home staging significantly aids potential buyers in visualizing a property as their future home.

"Presentation is everything," George states, "especially in an era where online presentation can make or break a buyer's interest. Home staging isn't just about decorating; it's about crafting an environment where buyers can envisage their life unfolding."

The Essence of Home Staging

Home staging is more than simply tidying up; it's a strategic enhancement of a property's appeal. It involves creating a welcoming and aspirational atmosphere that appeals to a broad range of potential buyers. George likens it to "setting the scene for a theatrical performance, where every element of the décor plays a part in capturing viewers' hearts."

The Expertise of Professional Home Stagers

While homeowners can undertake home staging themselves, the involvement of professional stagers can elevate the process. "These experts," George notes, "are adept at depersonalising a space and highlighting its best features, which is key to appealing to a diverse audience."

The Impact on Property Price and Market Time

The influence of home staging extends to property valuation as well. Professionally staged homes canoften command higher prices due to the enhanced perceived value they offer. "It's not just about a quicker sale," explains George, "it's also about getting a better price for your property. A well-staged home can significantly reduce the time your property spends on the market."

Top Tips for Home Staging

For those considering home staging, George offers some advice:
1. Declutter Rigorously: Creating a sense of space is crucial.
2. Neutralize Personal Touches: Make the space a blank canvas for buyers.
3. Define Each Room: Let the purpose of each space be clear and inviting.
4. Enhance Curb Appeal: The exterior is just as important as the interior.

"First impressions are vital," he adds. "A well-staged home can be the deciding factor for a quick sale and as such should be seen as an investment not a cost."

George also emphasises that Chartwell Noble has established partnerships with professionals who can assist in this process. "We understand the importance of staging and have partners who can help our clients achieve the best presentation for their properties."

In essence, home staging emerges as a strategic tool in the property market, offering a fast track to a quick sale for a higher price. With the right approach and professional assistance, homeowners can significantly enhance their property's market appeal, potentially leading to a faster and more profitable sale.

Get in touch with George, Ross or Stuart today to find out how our methods lead to faster, more secure and more profitable sales for our clients.  Call on 01905 96 99 98 or email us on enquiries@chartwellnoble.co.uk